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Why Entrepreneurs are Leaning Towards Empowering their Female Staff

Why Entrepreneurs are Leaning Towards Empowering their Female Staff

Entrepreneurs at a point in history, the number of women in the corporate space was negligible. With time, a lot has changed. Consequently, the world is relentlessly doing everything it can to empower women. Many campaigns geared to achieving this objective have gone live, and truth be told, they have been pretty useful. Some of the strategies being used include inviting female speakers in organizations to share their stories and setting aside job roles exclusively for women.

Women continue to take on managerial roles, which they are entrepreneurs handling very effectively. While women empowerment career-wise has uplifted the female corporates, organizations have also had a lot to benefit, something that motivates them to keep cheering on the women.

Here are the reasons behind the entrepreneurs’ interest in women empowerment.

  1. Women pioneer the implementation of family-friendly policies

The entrepreneurs business world and workplace are continually evolving. Many businesses are already doing away with traditional policies which were limiting and embracing new policies. Corporations are looking to create a conducive working environment for employees with several objectives in mind. One of them is job satisfaction.

Employees are happier entrepreneurs when their work environment is family-friendly. It leads to job satisfaction and lower employee turnover. Among the changes introduced in organizations is the introduction of nurseries at the workplace to facilitate onsite childcare for working parents. Women’s participation in the workplace makes it easy to implement the policies that help employees in achieving work-life balance.

  1. A social impact that is beneficial for the organization

Empowering women in an organization create an inclusive culture, where entrepreneurs every person in the organization takes part in decision making.

This boosts overall motivation, employees, and community at large. All stakeholders are, therefore, willing to participate and support the operations of the organization.

  1. Gives organizations access to different orientations on strategy formulation

Studies have shown that gender differences bring along different perceptions, which could be useful in executive decision-making. Having a combination of the two in the organizations can make the achievement of objectives smoother. Through motivation and interpersonal influence, the implementation of tasks is easier.

Further empowering women has proved to be useful in bringing strategic balance in the workplace.

  1. Economic impact

Entrepreneurs have discovered that by empowering women, entrepreneurs enhance gender equality, which, in the long run, leads to inclusive economic growth. Women’s economic empowerment is significant to the performance and profitability of businesses across the globe.

Further, as more women are empowered in a vast number of ways, like having sessions with women speakers who have made strides in their careers, they are able to work, increasing their purchasing power.

Moreover set a date with female keynote speakers in your organization to show your female workforce that they are capable of. Empowering entrepreneurs your female workforce is empowering the world.

Faheem Haydar

Faheem Haydar is a serial entrepreneur, investor, author, and digital marketing expert who has founded multiple successful businesses in the fields of digital marketing, software development, e-commerce, content marketing, and more. He is the founder and CEO of Dealzmag, a full-service digital media agency that is an expert in Paid Search, content marketing, Social Marketing, Video, SEO, and Amazon.

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