The highly anticipated live reunion of “Love is Blind” was delayed due to technical difficulties, prompting admirers to lash out at Netflix.
Sunday at 8 p.m. ET, a special episode of Season 4 of the popular reality program was scheduled to broadcast. The New York Times reported that immediately before that, the streaming colossus tweeted that it would be available in 15 minutes.
About an hour and a half after the designated start time, Netflix tweeted an apology, stating that it was “incredibly sorry” for the delay.
“To everyone who stayed up late, rose up early, and sacrificed their Sunday afternoon, we sincerely apologize that the Love is Blind Live Reunion did not go as intended. We are currently filming it, and it will be available on Netflix as soon as feasible. Once more, thank you and we apologize,” Netflix tweeted at 9:29 p.m. ET.
Later, at 1:40 a.m. EST, Netflix tweeted that the program would be accessible “globally on April 17 at 12 p.m. Pacific Time.” Promise.”
According to tests conducted by Insider at 2:00 a.m. ET, the “The Reunion” special was still unavailable. However, some media outlets, such as The Washington Post, reported that the episode eventually broadcast at 9:15 p.m.
“Love Is Blind,” which has four seasons on Netflix, chronicles the experiences of individuals who attempt to fall in love without ever meeting in person. It has appeared multiple times atop Netflix’s top 10 list, making it one of the service’s most popular programs.
However, the delay tested the endurance of the show’s viewers, many of whom vented on social media.
CandiceOBeauty, a Twitter user, posted: “How are you going to test going live RIGHT NOW. This is equivalent to preparing macaroni and cheese for the first time on Christmas. NOW AINT THE TIME BABY.” As of press time, the tweet received 82,300 views.
Rep. Alexandria Ocasio-Cortez even chimed in, tweeting, “Someone calls Lucia the seamstress to fix this,” referring to a seamstress who mended a cast member’s breeches before his wedding.
Competitors of Netflix were fast to capitalize on the technical error. At 8:28 p.m. ET, Bravo, the network that broadcasts “The Real Housewives of New Jersey,” tweeted that it would never “keep you waiting for a reunion,” adding a winking emoji.
Netflix is currently the most-watched streaming service worldwide, with approximately 647 million viewers in 2022, followed by Amazon Prime and Disney+. In 2022, Netflix’s annual revenue was $31.6 billion.
When approached for comment, a representative for Netflix directed Insider to Netflix’s tweet.