You often heard about KOLs and their roles in marketing. Sometimes, this term seems confusing, and one doesn’t understand what KOLs is. If it is the case with you, then in this post I will explain KOLs and their role in the marketing of a business. Continue reading and explore more.
KOL stands for “Key Opinion Leader.”
It is an authority figure which has built an audience around a specific topic, and he also has a loyal following.
For example, Kylie Jenner is a KOL because she has a decent following of women who are interested in her fashion, especially in her cosmetic products. Kylie Cosmetic made her an authority person in the field of Cosmetic. Now if an owner of makeup business asks Kylie to promote her product, then he would be able to get target customer sales.
In simple words, business marketers get help from KOLs in the promotion of their products and services. These people have established the following. Marketers pay them for advertising and enjoy sales.
How are KOLs Different from Influencers?
Many times, both KOLs and Influencers terms are used interchangeably. Fact is that they are the same, but they have a big difference. Both Kol and Influencer have authority and followers. But Kols have more target audience than an influencer.
For example, you can check Instagram and find a girl who has tons of followers like more than 10k. She is famous because she cooks, shares stories, pictures of her lifestyle, and many other things. On the other hand, there is another girl who is notable because she shares the best travel stories. Now a marketer will prefer the second girl for product promotion because she has loyal followers who are interested in travel.
3 Advantages of Working with KOLs for Business Marketing
Now you might be wondering why marketers are looking for KOLs and how these opinionated people help them. Here are three main benefits you can get.
1. Getting the attention of the Right Audience
The success of a business is dependent very much on reaching the right audience. If a marketer becomes successful in reaching the right audience, then he can gain more sales. KOLs have target audience as followers. Therefore, marketers ask them to help grow their business. For example, when marketers want to reach teenagers, then they would pick a KOL who has an influence on teens or who has the right teen audience as the followers.
2.Sale increases in Short Time
A marketer can buy ads and spend on PPC campaigns. However, these things require time and effort regularly. On the other hand, KOLs help him reach the right audience and get their attention in a short time. Thereby, he can generate tons of leads by making campaigns and efforts with KOLs just for a week or more.
KOLs will create campaigns on your behalf and review your products. When their followers check their content, they would like to buy from you. A business will both long and short term benefits with KOLs in marketing. Because a KOL will generate more followers with time and new followers will visit his campaigns. This is how you get more and more sales.
3. Boost in Business reach
Every business wants to reach more and more customers who are interested in their products. When they approach KOLs, they know that these people give opinions about specific products. Therefore, they can reach many people with just one post through KOLs.
A business can positively influence its potential customers with the help of KOLs. Ask your business marketers to work with KOLs.