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What do people expect from an app? A brief guide

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The uses of Apps have become the main part of our lives. Regardless of what activity you think of, there is an app for it. Whether it be WhatsApp for keeping in touch with friends, Candy Crush for passing leisure time, Zoom for holding meets, or Snapchat for sending streaks to our friends, apps are all around us.

Do you think you are the only one consumed by it? Think again.

As per eMarketer, as of 2019, a US adult spends an average of three hours and 43 minutes on their phones every day. They are spending time 90% on Apps!

The sector is set to further thrive in the coming years as well.  According to App Annie, annual app downloads will reach a whopping 258 billion by 2022.

Just because the app industry is doing well doesn’t mean that merely developing an app and releasing it for the world to download will be enough to ensure your success. Instead, considering just how many apps are available, consumers now choose their apps carefully.

Unless the app you develop meets their expectations, it won’t be downloaded. Here is a brief guide about what people expect from an ideal app.

A rich and unique experience

People crave a unique and rich app experience. For instance, while there are so many apps like Candy Crush and Temple Run out there, none have been able to garner as many downloads as the original one.

This is because users expect their apps to be unique. If it has already been done before, they have to reason to download your app specifically.

If you are entering into the sector with the aim to do something everyone else is doing, you are on the wrong track and will likely end up duplicating an already developed app.

Therefore, make sure to enter the sector with the right objective. Consider what current consumer needs are not yet met by any solution. See how you can meet their needs while providing an easy to use and rich navigation.

Simplicity and intuitiveness

No user likes clutter. Nor do they appreciate an overwhelming user interface. Instead, they expect apps to be as simple as possible.

Try to condense multiple steps into one, if possible. Similarly, simplify the experience by removing unwanted elements. For starters, let say your app requires two-factor authentication. For OTP verification, only show a number input field rather than a normal keyboard.

Also, users expect all apps to require just one hand – with the actual interaction being limited to a finger. Keep this in mind when developing your design.

For instance, since larger screen sizes are in the trend, adding anything important in the top right or left corner will make it harder for people to use the app with one hand. Therefore, avoid such design elements.

Uber does an excellent job of offering a simple and intuitive app. From the moment you open the popular app, you are directed to the function that the app is created for – e-hailing. There is no unnecessary navigation or log-ins.

Personalization

Consumers of today crave personalization. According to Bloomreach, marketers report that in eCommerce, personalization helps in improving sales by 20 percent. In apps as well, users expect their experience to be personal.

You might have noticed how Netflix does so. Once you begin using the app, it starts recommending shows you are most likely to prefer. This recommendation has personalized based on your watch history and data.

Similarly, an app that relays news and current affairs to its users takes into account the geographic location of the individual and offers content accordingly. Such elements have not just preferred by app users but have now become such a norm that they have expected to be present, especially if your app features a paid model.

Transparency

According to Clever Tap, over 60 percent of app users don’t download apps that require a lot of personal information. The number of people being skeptical about data usage of apps has increased exponentially following the data breaches of recent years – especially after the Cambridge Analytica fiasco.

At such times, users want apps to be transparent about the data they collect and what they plan on doing with the data. They are also very specific about the type of ads that display on apps. Anything that points to spam hence avoided. So make sure your apps offer the same level as that of airG scam free apps, providing a seamless experience to the users.

Also, your app should feature-complete transparency. Don’t ask for personal information that is not necessary for the functionality of the app. And be clear just how you plan to use the consumer data. For instance, if you will use it to display personalized ads to them, tell the users.

Easy checkout & payment process

This is especially for those of you who wish to enter the eCommerce app sector – which is a very profitable niche. According to Build fire, approximately 82 percent of internet users use their phones when shopping online.

And for online shoppers, a simplified checkout process is just as important as the initial reviewing of products. Users expect minimal fields during the checkout procedure. Additionally, they want some of their information to auto-fill to save time.

While you are at it, make sure to offer multiple payment options. Research about the popular modes of payment in the area your app will operate in.

Ending Remarks

Meet the expectations of your users when developing your app. While these are some general things, all app users expect, research more about your target audience to better understand what specific desires and needs they may have.

Yes, this stage might seem boring and hectic. But, if done right, this will surely help ensure the success of your venture.

Do you think there are any other elements that users expect apps to nail? Let us all know by commenting below.

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