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Page Experience: A New Google Ranking Factor

Google has confirmed that:  In 2021, various indicators of user engagement will become official Google ranking factors, consisting of mobile-friendliness, load time, and secure browsing, the stability of content material, HTTPS, and the number of interfering intermediaries.

Web large expects to eventually create a “comprehensive picture of the quality of the user experience on a web page.” The new Google ranking factors will not survive until 2021.

Google has announced in a blog post that the plans to add “Core Web Vitals “, like page speed, while search sites show up next year.

Core Web Vitals presently includes three real-world metrics referring to speed, responsiveness, and visual stabilization of pages – such as accidentally clicking the wrong button because of unexpected movement of a site. These indicators capture the ultimate user experience, especially on mobile.

Web developers can use Google’s development tools like Page Speed ​​Insights, Search Console, and Lighthouse to give website owners an idea of ​​performance.

For Now, UX Is Important:

Google introduced in 2010 that it should also consider site speed when determining rankings. Google observed in 2018 page speed Google ranking factor in mobile search results. Now, Google has announced a new update that looks at several new or updated metrics. Google Page Experience Update Configuration Combined with other user experience factors.

In an ideal world, you would click on a link in search results and the related page would appear immediately. However, we know that this is a pipe dream. Years later, the size of pages has increased, and JavaScript has made them more complex and difficult.

With the lightning of fast internet connections and powerful devices, loading a web page can be a drag. For users, waiting for pages to load may also be disturbing. No longer to mention insanity on websites that some websites offer that leads to missed clicks and similar offers.

Over the years, improving the websites’ performance has largely meant optimizing speed. However, loading times are only one part of the equation and the alternative part is difficult to define and measure. It’s about how the user experiences all of these optimizations. The website is probably faster consistent with the metrics, however, does it feel faster? Accordingly, it’s excessive time to take a drastic web page experience.

Combining New Metrics with Existing Ranking Factors

The launch of Web Vitals was significant in itself; however, Google took it to a major milestone this week. Google is going to apply this new metric in conjunction with existing experience in Google ranking factors to assist with rating pages. Maintain in thoughts that Google uses unknown factors to choose and rank sites. A few factors weigh plenty, however, most has a small effect. However, it tells the tale of a website.

The new factors include:

  • Mobile-friendliness
  • Load time
  • Safe-browsing
  • Stability of content
  • Interstitials

Google changed this to COVID-related content in April, with the next step being to link to AMP in mobile search whenever available.

Abubakar is a writer and digital marketing expert. Who has founded multiple blogs and successful businesses in the fields of digital marketing, software development. A full-service digital media agency that partners with clients to boost their business outcomes.

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