New Delhi: Harley Davidson is bad news for those who like bikes in India. Actually, this American company is now going to close its assembly plant in India. According to a report, the company is going to make this decision regarding the low sales of bikes in the Indian market. However, she will continue selling the bike in the Indian market. This information has been given in a report published in The Hindu. In the Indian market, this company has been doing this business for the last ten years.
The decision to close the assembly plant-primarily focused on about 50 markets in North America, Europe, and parts of Asia Pacific. Where the “company sees greater sales and growth potential”, according to media reports. According to its rewire strategy. In a statement with its second-quarter results last month. Harley-Davidson said, “The company is evaluating plans to exit international markets. Where production and profits do not support continued investment in line with future strategy.
U.S. motorcycle major announces ‘The Rewire’ plan, to cut 70 jobs.
Harley-Davidson Inc. has announced that it’ll discontinue its sales and manufacturing operations in India. And shed about 70 jobs within the country as a part of a worldwide strategic restructuring plan ‘The Rewire’.
He plans to shut its manufacturing facility in Bawal. It significantly reduces the dimensions of its sales office in Gurgaon. The U.S. motorcycle major said during a statement. The company is communicating with their customers in India. It can keep them updated on future support.
According to industry officials, Harley-Davidson India was able to sell less than 25 hundred units in the last financial year. In such a situation, if the company really covers here, Harley-Davidson will be the second automobile manufacturer to stop operating in India after Donald Trump becomes president. Prior to this, General Motors sold its Gujarat plant in 2017, three years ago, after consolidating its domestic operations due to fewer sales in the Indian market. Officials said that Harley-Davidson India sold less than 2500 units in the last financial year. And sold only a hundred bikes between April-June 2020, making India one of its worst-performing international markets. Because of which Harley-Davidson has to take this decision.
When carandbike reached bent a representative of Harley-Davidson, the corporate responded by saying that it “does not discuss speculation and rumors.” the choice to exit India is seemingly in line with “The Rewire” strategy outlined by Harley-Davidson’s Chairman, President, and Chief military officer, Jochen Zeitz. The new strategy will specialize in about 50 markets, mainly in North America, Europe, and parts of Asia Pacific that represent the “majority of the company’s volume and growth potential.”