As a business owner, entrepreneur, or digital marketing manager, you are continuously multi-tasking throughout the day. You must have felt sometimes that there aren’t enough hours in the day.
One of the critical elements of a scaling and successful business is to ensure that your digital marketing strategy is on top of the game and its resources execute excellence both in skills and outlook. To do so, you need hands.
And then the thought of whether to opt for a freelancer or a full-fledged digital marketing agency strikes you. A quick Google search suggests over a billion results. It’s like filtering from an ocean. So, how do you decide?
First things first. Let’s start with the basics.
Freelancer vs. Digital Marketing Agency
A digital marketing freelancer is primarily an independent consultant who may have gathered requisite skills while working for an organization.
A digital marketing agency is an organized team of digital marketing professionals that are managed in a hierarchical set-up. The agency usually acts as a one-stop-shop for anything under the digital umbrella.
Industry data, references, and common-sense advocate that the digital agencies bear the palm when it comes to producing scalable, consistent, and reliable results.
Business owners prefer to choose a digital agency over a freelancer primarily for the following dominant reasons:
Skills, Service & Priority Levels
A digital agency’s processes are likely to be far better refined while ensuring a timely download of the project’s progress.
One gets all the services under one roof and maybe a dedicated account manager too. You save time and get a 360-degree well-rounded consultation and a logical direction. The tracking, reporting, and escalation mechanisms in a digital agency are meant to support clients in the best possible way.
It would be challenging to find freelancers with multiple skills. So, if you are trying to build a website and also need content for it, you would ideally need two of them. Working with multiple freelancers simultaneously can be tiring and time-consuming.
Individual skill-sets have a limit. Hence, you cannot expect a freelancer to wear many hats.
Flexibility and Commercials
There’s a time-wise clarity with a digital agency. They keep their clients abreast of the development to help them plan their business accordingly. With an assurance of high-definition services, a digital agency can offer you a comparatively relaxed payment schedule.
At the face of it, the commercials to engage with a digital agency may seem slightly higher; however, peace of mind, all-round support, dedicated account manager, and proven credentials are enough reasons to compensate for the incremental costs when compared to a freelancer.
It makes sense to invest X+ for structured reliability than X for being in a dilemma. Hiring an agency is safer and advisable, and safety has a cost. A freelancer’s payment schedule could be quicker, immediate, and frequent.
While hiring, you should also consider the experience in your niche, proven high performance, recommendations and reviews, and their comfortability in sharing some references. An agency has all of these as a part of its portfolio, while a freelancer could struggle with any or all of it.
- An agency could have a content team with writers in varied niches. With freelancers, it would be challenging and time-consuming to find a specific one.
- With an agency, you’re confident about the competence of the resources allocated to you. While with a freelancer, you have to filter many to locate the one you need.
- With every purchase, there’s good, cheap, and fast – but one can only have two of these together. The principle applies here too. While a freelancer could be fast and have a lower cost, it might not necessarily be good. Similarly, if they are good and cheap, they won’t be fast. With an agency, it’s good and fast, but it won’t be cheap.
Your digital mate will have a critical role to play in supporting, scaling, and succeeding your venture. Therefore, while deciding between digital marketing services in Delhi and a freelancer, base them upon good, cheap, and fast theory.
Now that you have clarity about the relevancy and impact of both, it’s time for you to evaluate your expectations. Will a skills gap-filling serve you or do you need a full-fledged professional team at your disposal? We would love to know in the comments what conclusion you reached at.