There is one objective that all shop owners share: bringing in more customers. It makes sense – more customers equals more revenue! Of course, increasing your customer base isn’t always the most straightforward task, especially if there’s a lot of competition around. You need to make yourself stand out from the crowd in an authentic way, and that’s often easier said than done.
It can be particularly tricky for vaping shops to increase the number of customers coming through their doors. While vaping is indeed popular, there are plenty of vaping shops around, and many customers stick to the ones they know. However, there are some techniques for attracting more customers to your vaping shop – below are some of the best.
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Sell the Best Vaping Products
One of the most obvious ways to attract more customers to your vaping shop is to stock the best vaping items around, including e-liquids and e-cigarettes. Of course, you should sell the most popular vaping items, including brands like JUUL, ELFBAR, and Vaporesso, on your shelves. However, it can help to have an edge by stocking less-known vaping products. Providing a wide range of stock means more customers will find what they want in your store, which, in turn, means they’ll likely keep coming back.
Create Your Own E-cigarette
Have you considered creating a vaping brand? It might seem like a huge feat, but it can enormously positively impact your store’s branding. Plus, if your product ends up a best-seller, you could even sell it online, increasing your revenue further! To get started, you’ll need to find a good UK vape manufacturer that offers research, design, and manufacturing services. Once you’ve created a product, you can start marketing and selling it in your store (and possibly online).
Let Customers Try Before They Buy
Some customers are very picky regarding their vaping products. Often, they don’t want to try anything new unless they know they will like it. Due to this, it’s a good idea to let customers try small samples of your e-cig products before they commit to a purchase. Your customers will surely appreciate this. If they know they can test a product out first, they are more likely to walk through your doors and recommend your store to others.
While most customers walking through the door will be experienced vapers, that won’t be true for everyone. Some people will want advice on how to get started, and it’s up to you to offer that. By offering genuine advice and pointing new customers toward good deals for beginners, you will gain their trust, and they will be more likely to come back to your shop (rather than someone else’s!).
Encourage Customer Loyalty
Many of your customers won’t be brand-new walk-ins. Instead, they’ll be previous customers looking to fill up on e-liquid or try another e-cigarette to add to their collection. So, you want to encourage those customers to return to your store. How do you do that? By giving them reasons to. A loyalty card is a good idea here, as the customer can then enjoy a free item once they have accrued enough stamps. You could also create a loyalty program for your most frequent customers, with exclusive deals and promos just for them.
Focus on Store Design
If your store looks drab and dull from the outside, you won’t attract much of a customer base – people will likely walk past. However, if you put some real effort into your store’s appearance, including an attractive, eye-catching exterior, you can expect more people to walk in. It’s a classic way of attracting customers, and it works!
Make the space well organized and attractive on the inside, too, as that will help customers find what they want while enjoying the atmosphere. Modern shelves with lighting built in can look good, as can glass containers for your more premium products. Many vaping shops also offer a seating area for customers to sit and try out their products, so consider using that as a selling point.
Boost Your Online Presence
While a lot of your customers will come through the doors after spotting your shop sign, many will find you by searching for vaping shops online. By boosting your online presence, you will attract even more customers. To do this, creating social media profiles and engaging with customers there will help you gain more attention. Ranking high on Google is also helpful; local SEO can help you do that. Optimizing for Google My Business, using internal links, and keeping a consistent shop name, address, and contact details are great ways to improve SEO.