In the hotel sector, being present on a hotel reservation website is not just a trend, but a question of survival. In the digital age, a website can be the deciding factor for the traveler to decide whether or not to make a reservation. Web pages can even be considered as the guest’s gateway, since in many cases it will be the traveler’s first contact with your hotel to inquire on best hotel booking services.
Data collected by Koddi, the agency responsible for assisting the world’s largest travel brands in digital marketing, reinforces this idea. Research shows that in the last five years the traffic on these sites has tripled.
Let’s continue with a brief detail on best hotel booking platforms!
Hotel Meta search engines are travelers’ favorites
Meta Search tools like Trivago, Tripadvisor, and Google Hotels have seen a huge increase in their organic traffic. These visits, carried out through voluntary searches, are a trend among the traveling public and are constantly growing.
This is directly related to the fact that the behavior of consumers in relation to the search and purchase of products and services is also changing, directly affecting this market.
This is reinforced by a study conducted by Expedia, a travel and technology company, which has shown the following scenario: Before purchasing a travel package, consumers visit the segment’s websites on average 38 times, and this includes groupers or hotel search engines.
Consumers want convenience and therefore prioritize detailed and efficient host pages.
Guests no longer want generalized and mediocre information searches, in which they have to invest a lot of their valuable time.
Think: a father or mother arrives tired from work and still has to plan their trip. Another example is young people who want the best price, but are too busy with their semester exams. In these two contexts, they are sure to seek whatever most practical online travel booking platforms.
Today’s traveler wants agility, practicality, better prices and signs of confidence when looking for accommodation.
Essential elements for a good hotel reservation site
Today, the hotel supply is excellent, so it is not uncommon for your client to search through numerous hotel reservation sites before choosing an option.
Many aspects can determine this decision about the hotel, especially the unique preferences of the traveler. To help, hotels usually offer discounts for registration, loyalty club, and other advantages that please the guest and maximize their experience.