When designing a flyer, you need to keep a few things in mind. Making a leaflet is not a difficult task. You must know the purpose of it and be aware of who your audience is. Whether you are designing a flyer for social awareness or business purposes, the following tips can help you make an effective flyer.
1. Brief content
When writing the content for the leaflet, be brief. Break down the content into sections so that it is easy for the reader to consume it. Avoid using paragraphs, and write in bullet points. Also, avoid using jargon, and be concise.
The headline of the leaflet grabs the attention of the reader. Hence, come up with an attractive and catchy headline. You may have to spend some time making a headline. One way to do this is to write several headlines before you come up with a satisfying headline.
3. Use infographics
A picture is worth a thousand words. Instead of focusing on text, try to incorporate infographics and images (if you can). A picture or a figure tends to leave a lasting impression on a reader’s mind. Moreover, it can help prove your point.
4. Include facts and figures
For facts and figures, use bar graphs and pie charts. To make a powerful leaflet, mention facts and figures that help prove what you are trying to say. Also, at the end of the flyer, make sure to include your sources.
5. CTA (Call To Action)
Effective flyer and leaflets have a CTA, usually at the end of it. A CTA summarizes the intention and asks the reader to act. Moreover, it helps the reader determine what action to take. An impactful CTA should hook the reader and give a command. You can read this article for writing a killer CTA
6. Proofread the content
One of the things that most people overlook when designing a flyer is proofreading. After you have written the content, read through it. Check for grammatical and spelling mistakes. Such mistakes reflect negatively on an organization. Use online tools, such as Grammarly, to check the content.
7. Add contact information
At the end of the leaflet, add your contact information, including phone number and email. If a reader wants to get in touch with you, they should have no problem doing so. You can also mention the website address (if any).
8. Graphic designing
If you are well-versed in design software, such as Illustrator, Photoshop, and others, you can design the leaflet yourself. However, if you lack these skills, you can always hire a graphic designer to do it for you.
The quality of a leaflet is also determined by its printing. Hence, when printing the leaflet, make sure that you choose a reputable company. You can also have a sample printed to determine its quality. If you are satisfied with how the colors look on paper, you can then have it printed in a batch.
With these tips, you can ensure that the leaflet flyers have the most impact on your audience.