The digital marketing and advertising industry are set to be worth around $786. 2 billion by 2026. If you’re not investing in your ad strategy, you could be about to fall behind your competition.
But, what are the advertising trends that you need to know about? If you can learn about the latest online marketing techniques, you could act quickly and gain a crucial edge over your rivals.
That’s why this short guide will get you up to speed with the best online advertising strategies to use this year.
Let’s dive right in and find out more.
Table of Contents
Video-Based Advertising
One of the most cost-effective advertising ideas is to create videos and post them online. For example, you only need a mobile phone and some editing software to create promotional content or demonstration videos that you can then post on your website and social media pages.
This is a great way to reach consumers who prefer to watch informative videos rather than read blog posts.
Influencer Advertising
Influencers already have a loyal audience, and they can put your brand in front of this demographic along with their recommendation to buy from your business. This is a fast way to reach new customers who might otherwise not know your company exists.
However, the best advertisements are authentic, so it’s important to only work with an influencer who has the same ideals and standards as your business.
Paid Online Advertising
Although this is one of the ways to advertise that has been around for a long time, it continues to trend as it is still effective. For example, using paid Google Ads can instantly display your products and services to your target audience.
When you see excellent results from an ad campaign, you can then scale up your investment to increase your profits.
But, when using this method, you may prefer to work with a professional digital marketing firm that can ensure you don’t waste your budget on ads that aren’t achieving your desired results.
Podcast Advertising
Consumers can listen to a podcast at home, at work, while traveling, or really just about anywhere! Even if they only have their favorite podcast show playing in the background while they do other tasks, consumers can still hear your ads.
There are also many niche podcasts, allowing you to advertise on the ones that best match your type of business.
Automated Advertising
One of the most overlooked advertising tips is to automate your marketing. For example, you can use drip email sequences, chatbots, and email autoresponders. Furthermore, you can send a message to thousands of customers using an SMS blast service. This is ideal since it allows you to easily automate or schedule your text messages for optimal delivery times. You can also personalize your messages so each recipient feels like they’re the only recipient.
This advertising trend ensures you won’t forget to market to customers at set times, while also allowing you to get on with other vital business tasks.
If you’re trying to make the best use of your time so you can get through all your daily tasks as efficiently as possible, you need to look for tools that will help you gain more clients while also automating tasks. For example, if your business relies on bookings, you could opt for an online scheduling system that will increase attendance and revenue by allowing your clients to schedule during non-business hours. Furthermore, solutions like these can prevent overbooking and no-shows with automated notifications.
Advertising Trends Continue to Evolve at Pace
Knowing about the latest advertising trends can help your business rise above the noise and attract an enormous number of new customers.
Video marketing is here to stay, while paid ads continue to be a key revenue source when used correctly. It’s also worth considering partnering with an influencer who shares the same values as your brand, and automating your marketing processes can save you time and money. Your company could soon have a modern advertising strategy that provides a handsome return on investment.
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