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Women are made of iron; they are intelligent, strong, sensitive, and empathetic, ready to take charge. Currently, there are more than 11.6 million women-owned businesses, according to the National Association of Women Business Owners (NAWBO). Whether as solopreneurs or with employees, the impact they make in their communities opens the way to success and they are not willing to stop.
A few years ago, setting up a business meant looking for a store and paying high rents from day one. This is now a thing left in the past, the growth of e-commerce and online sales platforms allow a greater reach and a lower investment, making them the most efficient alternative for entrepreneurship. If you are not sure, consider that only in 2020, the profits generated by e-commerce represent 4.2 trillion dollars worldwide, according to information from Statista.
A not insignificant figure if you consider that the costs of starting a business in this form are considerably reduced compared to the costs of a physical store. If your dream is to create a business in digital format, do not limit your potential, get small business loans for women and achieve your personal and professional goals.
The difference between online and traditional business
Starting an on-site business involves paying rent and current expenses such as maintenance, supplies, permits, and even salaries for salespeople or store managers. The adaptation of the space and furniture purchase becomes another expense that you cannot overlook. And that’s not all, you will also have to pay for market research to find the right location.
Although the online format also demands effort, the expense and risks are lower, especially if you are starting and are unsure of the timeliness and acceptance of your products or services. Take note of the benefits of starting an online business.
In the first phase of your e-commerce, you can work from home since you will not serve customers in person. So, your living room and bedroom can become your office or storage room to reduce operating costs as much as possible while generating sales.
Online stores never close, you will be able to receive orders while you sleep or rest and attend to them when you wake up. Just keep in mind that you will need allies in parcel shipping and logistics to deliver on time.
Numbers are the best allies in decision-making. Through the statistics generated in your online store, you will know which products or services are most in demand. This will help you invest and plan more strategically.
The growth of online entrepreneurship is much more accelerated since it depends directly on your marketing strategies to reach more places. Your store, marketplaces, or even social media are excellent alternatives to grow with a reduced investment. Before any need for capital, a perfect option is to turn to business loans for women tailored to your needs.
Great online business ideas to start for women
According to the trends, Shopify (e-commerce company) experts point out that the year 2022 will be good for selling the following products:
- Pens and pencils
- Decorative bottles
- GPS navigation systems
- Motor vehicle parts
- Office chairs
- Digital artwork
- Tablet computers
How and where you can begin to build your business
There are different alternatives to starting an online store; if the budget is reduced, the best possibility is to do it on social networks such as Facebook or Instagram, through the Marketplace tool.
Also, you can dabble in dropshipping (triangulation of shipments) using platforms such as Amazon or eBay, which are functional for companies with a sales volume of more than 40 units per month.
Whether you want a store tailored to your needs and tastes, it is best to use specialized platforms to create online stores such as Shopify, Magento, or WooCommerce. Here you can unleash your imagination and establish a store according to your philosophy or vision.
In any case, you will have to invest in hosting, domain purchase, inventory, and other aspects. If you don’t have enough capital, we recommend you investigate in the market the best business loans for women until you find the one that fits your needs.
Women are capable of achieving their goals, regardless of their size. Their qualities are so great that they allow them to dominate in many fields. It is time to break all the barriers that hold back its development and contribute to its growth; everyone will enjoy the benefits! Wait no more and show your talent to the world. Get the business of your dreams.