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YouTube to Pay For Violating Kids Data Privacy Laws in the US

youtube FTC has consummated a youtube tv settlement with Google in the YouTube kid’s privacy breach case.

Three Republicans of the agency support the settlement. But apparently, two Democrats are in opposition. It was found that Google lacked in protecting kids who use its video streaming service. As a consequence, it collected their data and breaching the Children’s Online Privacy Protection Act (COPPA). The COPPA proscribes the targeting and tracking of users under the age of 13.

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youtube video will have to pay a hefty multi-million dollar fine. But the fine money and any other outlines of the FTC settlement are not clear. The Justice Department will handle the matter now, which seldom turns down any FTC’s settlements.

There are no comments so far from the agency spokeswoman Cathy MacFarlane and Google spokesman Chris Dale on the matter.

Privacy advocates did file complaints to FTC about For Google, however, the fine is small as compared to its annual revenue. Some social media sites like Instagram and Snap Chat also shared the complaints filed by the privacy advocates.

Youtube FTC has started to rethink about how to enforce COPPA after this settlement. Joe Simons, the chairman of the agency said that the updates on the process will come within a week.

Faheem Haydar

Faheem Haydar is a serial entrepreneur, investor, author, and digital marketing expert who has founded multiple successful businesses in the fields of digital marketing, software development, e-commerce, content marketing, and more. He is the founder and CEO of Dealzmag, a full-service digital media agency that is an expert in Paid Search, content marketing, Social Marketing, Video, SEO, and Amazon.

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