What Millennials Want
With over seven million millennials in the United States, and all of them right in the sweet spot of working age (25-40), it’s worth it to pay attention to what this group wants and how they want to live. If your business employs or caters to millennials, pay attention.
Millennials are invested in a work/life balance. They value praise and reward for a job well done. At the same time, they do not need to be micromanaged. A millennial will get the job done even if he or she takes a day off to go kayaking. Understanding what motivates this group of people is important, so it’s wise to consider hiring a millennial guru like Eyal Gutentag who understands how to get the best work from this cohort.
Millennials are a well-educated group, but many choose to work for socially conscious companies. When mentoring millennials or wooing them to accept a job, it’s important to point out the ways your business gives back to the community or how your company supports personal volunteering. Although older generations may view charity work as a timewaster, millennials see it as a necessity for personal fulfillment.
Researchers split millennials into two subgroups because age-wise, they are spread across the spectrum of young adults establishing their careers and those more embedded in their careers who have started a family. Millennials in general are waiting later than the previous generations to get married and have babies. Some never do, but that does not mean they are willing to work 80 hours a week. Millennials are very social and spending time with friends will not take a back seat to work.
Millennials, of course, use technology to help them organize and record their lives, but at the same time, they are hyper environmentally responsible. For family vacations, they often choose an outdoor activity that allows the entire family to unplug.
Keeping millennials engaged is important because they are the heart of the workforce. Tapping into what makes them tick is a no-brainer for getting the best out of your workforce.