After years of grappling with a dated brand image and declining market share, Victoria’s Secret & Company appears to be staging a significant comeback. The upcoming release of its full-year financial results will be a critical test for investors, providing evidence on whether the company’s recent growth momentum is built to last.
A Strategic Overhaul Bears Fruit
The company’s strategic modernization efforts are now yielding tangible results. In the third quarter of 2025, the intimate apparel specialist reported a surprising 9% year-over-year increase in revenue. Perhaps more crucially for its bottom line, the adjusted gross margin expanded by a substantial 170 basis points. Analysts attribute this positive performance to a successful brand repositioning, which has involved targeted initiatives to modernize its appeal and connect with a broader consumer base.
This turnaround narrative has gained influential backing. The hedge fund Greenlight Capital recently highlighted the company’s stock as a key positive contributor in its portfolio, citing both operational strength and the visible brand recovery. Bolstered by this improving trajectory, management had already raised its full-year revenue guidance prior to these developments.
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Key Metrics and Investor Outlook
All eyes are now on the forthcoming annual report, anticipated for late February or early March 2026. The primary focus will be on the sustainability of sales growth and the effectiveness of new customer loyalty programs. Market optimism is already reflected in the share price, which reached a new 52-week high of €48.52 in yesterday’s trading session.
Essential Data for Investors:
* Next Major Event: Q4 2025 Earnings Release (expected around March 4, 2026).
* Q3 2025 Performance: 9% revenue growth with significant margin expansion.
* Core Strategy: Modernizing brand presentation and enhancing operational efficiency.
The final quarterly figures will reveal if Victoria’s Secret has met its revised targets. Particular attention will be paid to management commentary on future profitability and customer reception of the new product collections. However, with the stock’s Relative Strength Index (RSI) currently at 78.6 and a weekly gain of 4.46%, investors are watching to see if a short-term consolidation phase follows this recent rally.
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