Before we get to the list of mistakes, it would be worthwhile to start the article with some amazing facts about social media-
- Did you know that there are nearly 4 Billion Social Media Users in the entire world? This is more than half the world’s population.
- 80% of people worldwide that use the Internet have social media accounts on some platform or the other.
- More than 70% of all Americans have a social media profile and use one or two social media platforms.
- 90% of youth between the ages of 18 and 29 use social media on an everyday basis. They use at least one social media a day.
We all know how social media has changed the way human beings lived. From communicating with friends to getting the daily news, we are doing all this and much more on social media platforms. In this article, we are going to look at five social media mistakes that you need to avoid making. This article is going to help all those that are looking to optimize their social media management.
List of 5 Social Media Mistakes you need to Avoid Making
Avoiding Audience Interaction and Engagement-
If you are serious about getting results from social media, you must realize the importance of every like, comment, and share. In other words, these are the currencies that are going to determine how rich you are on social media platforms. It is important to respond to every like, share and comment so that the audience feels engaged and special.
Using Stock Imagery from Image Platforms-
Nothing ticks off a social media user more than seeing the same stock imagery on multiple pages. If you are a brand that is serious about social media performance, you need to invest in the content creation of the images. Photoshoots are the way to go if you want to attract the target audiences with richer visuals and a better presentation of your products and services.
Thinking that all Social Media Users are your Target Audience-
The real benefit of social media is that it can be used for the exact targeting of audiences. You need to create a target audience persona right at the very outset. This will help you draft your social media communication accordingly. It will also help you create a relevant set of hashtags that can be used to further the targeting process. There are several tools you can use.
Poor or Zero Video Content on Social Media Posts-
Take any data on the performance of videos on social media and you will see that they outperform all other content types! Creating videos is important if you are looking for greater success and performance. Videos also help build brand credibility and make the brand comes across as a much more trustworthy one. Create lesser content, but make them videos.
Expecting Instant Results from Social Media Platforms-
A lot goes into making a successful social media page. Businesses that are now turning millions of dollars in sales from social media alone invest heavily in creating content, promoting engagement, and social media advertising. It will take some time for you to start seeing the results. Being impatient and junking the strategy altogether is not going to work altogether.
The Bottom Line
It is important to understand that a lot can be achieved by focussing on an effective social media marketing strategy. There is a reason why millions of brands are doing it right? Starting off with the basics, like maintaining a complete profile, investing in content creation, etc. can help give you a good head start.
Post this, there are many more advanced strategies that you need to implement. Some of them can be Influencer Marketing, Paid Advertising, using a CRM for engagement, and setting up shop on social media platforms directly.