5 Tips for Starting Freelance Marketing
Imagine being your own boss, deciding your own schedule, choosing the projects you want to take on, being able to work from home, from your favorite cafe or from the Bahamas.
It sounds pretty good, doesn’t it?
The good news is that for us marketers, that is all perfectly achievable. All we need to do is start building our freelance marketing career. If that’s what you want to do, but you don’t know where to start, keep reading to learn our five essential tips.
- Choose a Niche
As you probably know, marketing is a big, big world.
There are many areas within the industry, such as SEO, social media management, content marketing, and more. You can, of course, choose to offer services in all of them. However, it is a better strategy to specialize in one or two, so that you can make sure that you offer only high-quality services, more easily market yourself, and find job opportunities that you feel truly passionate about.
- Decide Your Rates
For many people, one of the most difficult parts about starting a freelancing career, no matter which area we’re talking about, is establishing how much they’ll charge for their services.
You don’t want to ask for too much, but at the same time, you have bills to pay, and finding the middle ground can be tricky.
The secret is in asking more experienced freelancers for their advice and, most of all, in being flexible about your prices when you first become self-employed.
Besides the rates, you should decide how you’ll charge your clients if you’ll be using any tools like a pay stub generator, and how you’ll keep up with your business finances over time.
- Learn How to Promote Your Business
In 2019, there were 57 million freelancers in the U.S., and chances are that many of them worked in marketing. In other words, competition is fierce in the freelancing world and you need to learn how to stand out. You should create a high-quality website that works as your portfolio so you have something to send all your potential clients. Make sure to keep the website optimized for search engines and to update regularly. Besides that, remember to use social media to your advantage.
- Ask for Referrals
We cannot stress enough how powerful referrals can be for freelancers. Not only will they help you get new (and better) clients, but they’ll also allow you to raise your rates and make your business even more profitable.
At first, asking for referrals might be a bit awkward. But over time, you’ll learn the best way to do it and you’ll definitely notice the results.
- Create a Balanced Working Routine
Last but not least, you need to create a balanced but responsible working routine so your business becomes sustainable in the long run. As a freelancer, you are your own business and it’s important that you always remember that.
Make sure to always meet your deadlines and to provide high-quality services for your clients. But also, know when to acknowledge when you need a pause from work. It’s the recipe for success!
Start Building Your Freelance Marketing Career Today
Becoming a freelancer can be a lot of work. But it is definitely worth it, especially in marketing, an area with countless niches and opportunities. So what are you waiting for? Keep our tips in mind and start working on your freelance marketing career.
If you’d like to read more on all things marketing, make sure to keep exploring our blog.