Wednesday, February 14, 2024
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Should You Switch Your Site to HTTPS?

HTTP is a generic network protocol that allows web browsers to communicate with web servers, and hackers can interfere with your information. HTTPS is a secure version of HTTP that protects against eavesdropping, tampering, impersonation, and message forgery. It provides encryption at three levels: transport level, application layer, and data format level. Both endpoints must authenticate each other at the transport level before sending any sensitive information.

At the application layer, the server authenticates the client using SSL/TLS. Finally, the data format level uses cryptographic signatures and hashing functions to ensure the integrity and authenticity of the data.

When Google announced they would begin enforcing the new requirement, some experts predicted that it would cause traffic to drop because of the extra steps needed to switch to HTTPS. While it’s true that switching to HTTPS might slow down page load times, there are benefits to using HTTPS over HTTP.


In the late 90s, internet browning was superficial, and users accessed the websites through HTTP servers. HTTPS is the more secure version of HTTP, an older web communication standard still widely supported today. As the name implies, it adds a layer of security by encrypting the transfer and storage of information.

Why Should You Use HTTPS?

HTTPS is a secure version of HTTP. There are two versions of HTTPS: TLS 1.0 and TLS 1.2. Both versions use encryption to prevent eavesdroppers from reading your web browsing activity. When you send information using HTTPS, it will appear as if it came from a different location than when you sent it with an encrypted connection.

Benefits of Switching from HTTP to HTTPS

Now, Google also suggests transferring your websites to HTTPS servers as they are safer for the owners and visitors. It has many pros like:

  • Secure your website and prevent phishing and data leakage.
  • Increase trust of visitors.
  • You will get Connection is secure on the web browser, which indicates the safety of information.
  • Helps in rankings.
  • Enhance revenue by bringing high traffic.

How To Switch From HTTP to HTTPS?

The changing process is simple and easy to follow:

  1. Purchase an SSL certificate from a high certificate authority provider like
  2. Open your hosting account dashboard, and install this certificate in your hosting.
  3. Broken links are the most significant flaws in any website ranking. So, try updating the broken links to HTTPS so that users who click on the old link will be redirected to the new one.
  4. 301 redirects are also vital as they assist the search engines in identifying the new updated version of the website.

Now, securing your website is more accessible due to many hosting providers. They offer many automatic protocols to make your site more user-friendly and help to increase your rankings.


HTTPS has more pros than HTTP due to many encrypted connections. If you still have old HTTP versions, it’s the best time to switch to HTTPS to enjoy more benefits. Performance is the main factor that website owners need to keep their visitors engaged.

Abubakar is a writer and digital marketing expert. Who has founded multiple blogs and successful businesses in the fields of digital marketing, software development. A full-service digital media agency that partners with clients to boost their business outcomes.