The equity of video and cloud services provider Rumble is currently sending conflicting messages to the market. A recent short-term price advance contrasts sharply with persistent fundamental challenges and ongoing debates concerning the company’s fair valuation.
Financial Performance and Strategic Direction
Rumble’s latest quarterly report, released in November 2025, presented investors with a dual narrative. The company managed to significantly reduce its net loss, which was halved year-over-year to $16.3 million. However, this positive development was accompanied by a slight decline in revenue, which fell to $24.8 million. User metrics were also mixed: monthly active users (MAUs) dropped to 47 million, while the average revenue per user (ARPU) increased by 7% to $0.45.
From a strategic standpoint, the firm continues to pursue exclusive content as a method for subscriber acquisition. An exclusive boxing event scheduled for streaming on Rumble Premium on December 20th exemplifies this approach. Furthermore, Rumble is actively reshaping its business profile through strategic moves, including the acquisition of AI firm Northern Data and the formation of new partnerships within the artificial intelligence sector.
Conflicting Technical and Valuation Signals
On the trading floor, Rumble’s stock recently closed at $7.28, marking its fourth consecutive daily gain. Over a two-week period, the shares have advanced by nearly 8%. This short-term momentum stands in stark opposition to the longer-term trend, which shows the stock has lost over 40% of its value since the start of the year.
Should investors sell immediately? Or is it worth buying Rumble?
Technical analysis reveals an ambiguous setup. While moving averages across various timeframes flash both buy and sell indicators, the stock has broken above the upper boundary of a descending trend channel—a potential sign of a decelerating downtrend. Notably, the price increase on December 11th occurred alongside a decrease in trading volume, a divergence some market participants interpret as a cautionary signal.
The question of valuation remains a point of contention. Some market observers consider the stock undervalued at approximately $7 per share, pointing to a narrative-driven price target of $22 that is predicated on aggressive growth assumptions. Traditional price-to-earnings (P/E) ratio analysis is complicated by the company’s ongoing losses.
When evaluated on a price-to-sales (P/S) basis, Rumble appears significantly more expensive than its peers, trading at a multiple of 23.7 compared to an industry average of 2.3. Analyst consensus for the fourth quarter of 2025 anticipates an adjusted loss per share of $0.11. The upcoming quarterly results will be crucial in demonstrating whether the company’s strategic initiatives are effective and can pave a credible path toward profitability.
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