Mercedes-Benz has pulled the wraps off the first all-electric C-Class, a strategic gamble to bring its luxury electric technology into a high-volume segment. The sedan, unveiled in Seoul, represents a complete break from combustion engines for the automaker’s bestseller, built on the new, ground-up MB.EA-M electric architecture. This platform integrates the battery across the entire vehicle floor, eliminating the transmission tunnel and creating more cabin space, which features an optional near-40-inch Hyperscreen.
The market debut will be led by the all-wheel-drive C 400 4Matic, boasting 360 kW of power, an 800-volt system for fast charging, and a WLTP-rated range of 760 kilometers. Production is already underway at the plant in Kecskemét, Hungary, with first customer deliveries slated for summer 2026 and further model variants to follow a year later.
This product offensive, however, is landing amidst significant headwinds. The company’s stock currently trades around €52, having shed nearly 16% since the start of the year. Technical indicators reflect the pressure, with the Relative Strength Index (RSI) at 28.5, signaling an oversold condition. The share price has broken below all major trend indicators, sitting roughly 7% beneath its 200-day moving average.
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The challenging environment was evident in first-quarter global sales, which fell 6% year-over-year. A sharp downturn in the crucial Chinese market was the primary drag, though electric vehicle sales globally provided a bright spot, rising 11% to over 50,000 units. In contrast, the North American division offered stability, with Mercedes-Benz USA selling 78,500 vehicles last quarter—70,000 passenger cars and the remainder from its van unit.
Despite the weak chart performance, analyst sentiment remains largely constructive. Deutsche Bank has set a price target of €74 ahead of the quarterly report, while Goldman Sachs values the equity at €66. The broader market consensus sits around €61, indicating underlying confidence in the Stuttgart-based automaker’s strategy. Shareholders recently endorsed all management proposals, including the dividend policy, at the latest Annual General Meeting.
All eyes are now fixed on April 29, when Mercedes-Benz will release its full first-quarter interim report. Investors are keen for concrete details on the profitability of new electric models and the group’s cash flow development. The report will set the stage for a pivotal summer, when the new electric C-Class will go head-to-head with BMW’s Neue Klasse i3 in a direct market test.
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