Table of Contents
How To Choose The Right Font For Your Design Some Simple Steps
Through symbols or types, typography is an art of expressing. It’s according to the head of graphic design named David Jury in England at Colchester Institute, “something everybody does” in this digital age where with a click of a button for the right font for your design, you can download fonts. And yet, choosing the correct font can be a frustrating experience for almost everybody I know and yes, even for the designers.
Into five straightforward steps, the process that will help you in selecting the correct free fonts for your design, this article will break down. I wrote this especially for web designers, but for others, it can be helpful as well. So, let’s get started.
STEP 1: FIND READABLE TYPEFACES
Don’t overthink it; it’s the first rule. The gain crowd of Helvetica you might not want to follow. And, you might ask yourself somehow.
So, let me tell you this…
Cause it’s so damn good! With every imaginable design it fits right, it works well in huge, as well as small size.
But, for Helvetica, here’s a simple process for those who have a strong distaste. For the body content of my website, I also follow this process when selecting a type. First, from free or paid fonts, you pick a font. Then, down to around 10pt scale the font size. If, without any squinting, you can still read the text, then congratulate yourself. My friend, you’ve chosen well.
STEP 2: DETERMINE HIERARCHY & SIZE
The font size for your content needs to be 12pt, as a rule. For better readability, some sites even use 14pt.
Generally, the title will have a font size that is large. But, in the visual hierarchy, there’s no hard and fast rule. All of it’s relative. To distinguish the essential title, you can use color. Or, for your title, you might choose a different font to provide users more meaning instead. All choice is yours.
STEP 3: BE LEADING & TRACKING
The space present between each line of text is leading. A fantastic piece of copy can look hard to swallow and boring with bad leading while even a bad copy looks reliable with excellent leading. As a rule, for a block of text, the standard CSS line-height should be 1.5 times the font size.
In a block of text to affect its texture and density, tracking refers to the space between every character. Negative letter-spacing or tight tracking not only reduces the readability and legibility of text but of a more subjective typographic voice, it might also trigger the cultural association. Conversely, if you want to increase the clarity in the text, then you should increase the letter-spacing in it.
STEP 4: SPLASH SOME COLORS
Here I’m not talking about the color scheme. Instead, for better readability, this is about selecting the color combination.
The common mix is white text against the black background and black text against the white background. But so long as the content is readable, you can match and mix any color.
STEP 5: GET PAIRING
For your content to use just one font isn’t enough most of the time. You might want to use a sans-serif font for your content text and a serif font for your title, or vice versa. In choosing this mix, there’s no absolute rule. But upon several best practices, you can base your choice.
