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How social media can actually help your keyword research

How social media can actually help your keyword research

Social media can be a very powerful tool, if you use it correctly. It can help you in a lot of different ways, some that you probably haven’t even thought of yet. One of the great ways that social media can actually help your SEO is through keyword research.

Not only can social media help you get a better understanding of who your target market is, what they do, what they like, etc. but also how they are searching for things. You are probably already aware of the search bar function on different social media platforms, which acts as a search engine itself. According to SEO Shark giving you valuable insights into how your target market behaves.

So, as social media continues to boom and users are searching for things in different ways, it is important that you adapt and take advantage of the new situation by using social media to help with your keyword research. Have a look at some of the ways you can below:

Instagram Hashtags

Looking at hashtags on Instagram s a great place to start. Hashtags have become a really important component of Instagram and these days you can even follow different hashtags. So, it is certainly a good idea to follow the hashtags that are relevant to your business to see what others are doing.

You can also see how many people have posted content with a certain hashtag, so it can be a good gauge on how popular certain terms are. Not only should you be looking at the hashtags, but also what the caption is for the most popular posts for each related hashtag, you might find some additional hidden gems in there as well!

Trending Topics on Twitter

This is quite simply a gold mine of such useful and valuable information. Have a look and see what’s trending at the moment and if you can take advantage of any of the topics. People also tend to search for terms in slightly different ways, so by picking up on the trending topics you can also get an insight into how the user phrases certain keywords.

When you are on Twitter it is important that you engage with the right type of people. Once you do this, it is much easier to keep up with them and you can get a better understanding of what the latest trend is, you may even be able to pick up on an up and coming trend before it gets too popular, and therefore dominate throughout the trend.

Popular Content on Pinterest

Pinterest isn’t just where brides to be collect ideas for their wedding; it’s becoming useful for businesses as well. There is a whole lot of variety in the content that is posted on Pinterest ( and you should certainly have a look to see if anything relates to you and your website.

Like with Google, Pinterest offers suggested searches when you start typing keywords into the search bar, so you can get a better idea of what other related terms people are searching for. This social media platform is also great for nailing down more long tail keywords.

Influencer Topics on LinkedIn

The influencers on LinkedIn re certainly different to the kinds of ones you see on Instagram, but if LinkedIn is relevant to your business, then so are the influencers! Have a look at the influencers relevant to your niche and see what they are saying.

It’s also a good idea to look in the comments section and you’ll probably be able to quickly pick up on any common themes for you to potentially take advantage of. You should also engage with other users of the platform to get their opinion and see what they care about the most.

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