How Laura Egocheaga Helps Entrepreneurs Achieve Viral Growth in Social Media Marketing
When it comes to social media, all companies have one goal-to get attention. With about 3.8 billion users worldwide, social media sites have become an essential platform for companies to engage with their target audience. But companies want to outdo each other. They want to go viral. So how do you make your social media go viral?
I spoke to Laura Egocheaga, CEO and Founder of Viral Growth Media, about how her digital marketing agency helps their clients achieve viral growth on social media.
Laura Egocheaga Bio
Laura is a serial entrepreneur, Facebook Ads expert, crypto/blockchain enthusiast, early investor, and author. She wrote the best-seller called “The Small Business Guide to Social Media Marketing.” This book offers critical insights on how businesses use social media for marketing. Laura is also one of the most sought after Facebook Ads experts alive. She started out in online entrepreneurship while in High School, when she took up Affiliate marketing as a side hustle. When she made her first $20k in six months, she realized that the internet is a place that she could thrive.
Laura has built her reputation as a social media buyer, successful entrepreneur, branding and marketing strategy genius, and full-stack marketer. She is the one to go to when you want to transition your business into the digital world. In just two years, she spent 10 million profitably on Facebook and returned 75 million in sales for clients. She currently has 20K followers on Instagram and has worked with Fortune 500 companies. At 23 years, she grew her business from zero figures to seven figures in just seven months.
Helping Businesses Achieve Viral Growth
If there is one tactic that Laura has used to achieve viral growth is user-generated content (UGC). User-generated content refers to content created by customers. Such content has a four times higher chance of getting click-through rates. Moreover, UGC gets 28% higher engagement compared to standard enterprise posts. Laura tells me that UGC helps humanize the brand’s marketing. With UGC, companies get to build trust with their audience as their marketing becomes authentic.
Content remains king when it comes to viral growth. So before you start advertising, you should ensure that your content is authoritative and engaging. Content curation is one strategy that you can utilize to help keep your target audience engaged. This type of content entails sourcing, annotating, and sharing relevant content and will appeal to your audience. You can share a link to an article you wrote for Forbes, Huffington Post, or any other popular site. Such content communicates to your audience that you are a thought leader in that niche.
Entrepreneurs achieve viral growth in social media by mastering their target audience. This means understanding their daily lives, pain points, and the need that your business fulfills in their lives. Viral content is only effective if it can connect with the audience, and help the audience realize how useful or relevant the brand is to them. Businesses can get to understand their audience by creating a buyer persona. This strategy will help them speak to their target customers to understand what matters to the audience when shopping for a product in your niche. This information will help you create content that your target audience is likely to share with others.
Viral Marketing Agency
Viral Marketing Agency has quickly built up its reputation as one of the top five leading marketing agencies in the market. The company has helped hundreds of companies develop winning Facebook and Instagram ads campaigns that go viral. The agency gets this done without their clients breaking their bank.
Since 2011, Laura has been passionately creating customer-on-demand systems that attract targeted consumers and turns them into leads. She believes that the only way you can convert customers online is through a converting funnel that matches your market’s right core marketing message. Achieving viral growth calls for a strategic process. This is a process that helps businesses identify and overcome the obstacles they face in marketing. When you reach out to Viral Marketing, Laura will help you adopt the strategies that will help you achieve viral growth in a matter of weeks.
Laura is a marketing expert and business strategist. If you need someone to help you figure out how to achieve viral growth, check out her website.