What if there were a way to reach out to your best customers and engage with them in real-time? Maybe you could generate more sales or provide better customer service if you could have more back-and-forth with your customers. Text message marketing could be the way to do it.
Text messaging can be a powerful marketing tool for small businesses. It can help you provide better customer service while saving time and money. It can help you generate sales and create value for your customers. It can also help you build stronger relationships with your customers by giving them the services they want on the platform they prefer.
Table of Contents
Improve Customer Service
How can text message marketing improve customer service? It’s just advertising texted to a list of subscribers, right? Wrong.
Text message marketing is more than just advertising. Two-way text messaging offers a channel for customers to bring their complaints and ask their questions. Automated text messaging software will provide human-like responses to customers as it guides them through a menu of customer service options, perhaps ultimately connecting the customer to a real live human being if the interaction triggers that response. You can use automated text messaging software to provide notifications and updates, distribute announcements, and provide the means to reschedule, cancel, or confirm appointments, orders, and deliveries. Customers will appreciate being able to take care of routine customer service problems without having to pick up the phone.
Save Money and Time
Not only will you get to provide better customer service, but you’ll also save time and money, too! Text message marketing is cost-effective – you spend very little to implement it, but have a return on investment (ROI) of up to $8.11 per message. When customers are able to text their problems and questions, all the most basic ones that can be handled by an automated system get filtered out, and that means you and your employees will spend less time answering phones. It’ll be cheaper to let the mass texting software take care of your customer service fundamentals so you and your employees have time for more challenging tasks.
Generate Sales
Mobile coupons are an effective way to generate sales via text message marketing. Customers still love to use coupons, but they prefer to have them on their phone these days. Sixty percent of consumers surveyed said they would use a mobile coupon they’d received within seven days, and 25 percent said they’d use the coupon within three days. Mobile coupons are easy to keep handy, and texts are easy to keep track of, so texting your mobile coupons to your subscribers is a no-brainer. It doesn’t even have to be a QR code or a bar code – it can simply say something like, “Show this text to the cashier to get 10 percent off.”
Strengthen Your Relationships with Customers
Customers love to engage with their favorite brands via text. Eighty-five percent of people would rather communicate with a business via text than place a phone call. Customers are more likely to want to engage with your brand when they know that they can just text to get customer support or answers to their questions.
By opening the door to texting with your customers, you’re giving your brand the opportunity to be everywhere they are. People carry their phones around with them everywhere, and they open their text messages as soon as they receive them, more often than not. They’ll see your text messages in real-time, have more interactions with your brand than they otherwise might have, and probably spend more money at your business because they’re getting enticed with regular offers. Make those offers exclusive to make customers feel even more valued and connected to your brand.
A text message marketing campaign might be just what your company needs to create stronger connections with customers and promote your sales and special offers. You can use text messaging to connect with your customers in real-time and offer them deals that they just can’t pass up. Start your own text message marketing campaign, and watch your business grow.
