The wait is over for gamers and investors alike. Rockstar Games has locked in the release date for Grand Theft Auto VI — 19 November 2026 — and pre-orders went live today. But the real story for Take-Two shareholders lies not in the title itself, but in how the company plans to turn each box sale into a long-term revenue stream.
The standard edition is priced at $79.99, while the Ultimate Edition commands $99.99. Starting 12 November, digital buyers can pre-load the game. Those who pre-order online receive a free month of GTA+, the publisher’s subscription service — a deliberate move to funnel players into the recurring-payment ecosystem. That ecosystem already generated 78% of Take-Two’s net bookings in fiscal 2026 through in-game purchases and subscriptions, a segment that grew 17% year over year.
Wall Street is buying the thesis. Bank of America just lifted its price target on Take-Two to $368, citing a sharp upward revision to digital revenue expectations. Analysts now forecast $2.2 billion in digital revenue by fiscal 2028 — a $900 million jump from earlier estimates — underpinned by an expected average annual spend per player of $60, up from $35 for previous iterations. Nearly every analyst covering the stock rates it a buy.
Should investors sell immediately? Or is it worth buying Take-Two?
The financial stakes are enormous. Take-Two’s management is targeting net bookings of as much as $8.2 billion for fiscal 2027, compared with $6.72 billion in the most recent completed year. The market is already pricing in a blockbuster launch: the operating profit for the first quarter of the game’s release is projected at $900 million. Some long-range models see the stock surpassing $500 by 2031.
Physical copies are getting a radical makeover to prevent leaks. Anyone who buys a disc will find only a download code inside — no data on the disc at all. Digital pre-loaders can begin downloading one week before the street date.
Take-Two shares have been riding the hype. The stock currently trades at €214.80 in European markets, up more than 13% over the past month, and is closing in on its 52-week high near €225. The 200-day moving average has been left firmly in the rearview mirror. With pre-order numbers expected to trickle out soon, the next catalyst is just around the corner — and the countdown to what could be the biggest launch in gaming history has officially begun.
Ad
Take-Two Stock: Buy or Sell?! New Take-Two Analysis from June 25 delivers the answer:
The latest Take-Two figures speak for themselves: Urgent action needed for Take-Two investors. Is it worth buying or should you sell? Find out what to do now in the current free analysis from June 25.
Take-Two: Buy or sell? Read more here...
