At the most basic level, logos are symbols made up of text and images that help us identify the brands we like. But there may be many more! A good logo is the cornerstone of your brand. It helps customers understand what you are doing, who you are and what you value. This is a huge responsibility for a tiny image! Here is the definition of the logo and how to get the most out of it.
What is a logo?
A logo is a symbol made up of text and images that identify a business. A good logo shows what the company is doing and what the brand is worth.
Logo design is the creation of perfect visual layout for a company. Depending on the type of logo, it usually consists of a symbol or sign and logo along with a line.
Here are the most important steps for developing a logo:
You may ask: how can I create my own logo? Here are the steps you must follow:
- Understand why you need a logo
- Define your brand
- Find inspiration for your design.
- Check the competition
- Choose a design style
- Find the right type of logo
- Pay attention to color
- Choose the correct font
- Communicate with your designer
- Rate logo options
- What does not need to be done when developing a logo
- Integrate your logo design into your brand.
Understand why you need a logo. And why it needs to be great.
The business is really like dating – try to attract the right customers and make them fall in love with your brand, so think of your logo as an image in your dating profile. What will interest people and try to learn more about you (or swipe left because you are not for them). So you want to look better, right?
Your logo will have a huge impact on the first impression your business will make: it will provide customers with information about your brand and let them know if it suits them.
Since your logo is an integral part of your brand, you want to make sure that it is well done. All your branded materials will have a logo. Customers on your website, packaging and business cards will closely monitor you. Make it important! Excellent professional design is not only capable of conveying what you stand for. It will also make a good first impression and help you stand out from the competition.
Find inspiration for your design.
The hardest part of the design process is to find inspiration for the logo. Fortunately, we have some tips for you that will make this very easy for you.
Start with brainstorm
You may be a conceptual person and you like to collect oral ideas. The right brainstorming session may be exactly what you need to emphasize the look and feel you are trying to achieve. Here are three steps to help you come up with the best creative ideas:
- Follow the rules of the brainstorm. Brainstorming is to drop all ideas (even the worst) and write them down. Even a terrible idea can spark a conversation that will lead to a brilliant decision.
- Think like your audience: create a list of words that describe your brand and how you want to be perceived. Think of yourself as a person in your target demographic group and always remember what matters to them.
- Get everyone involved: brainstorming one person is good, but magic can only happen through diversity. Engage people from every department or even friends and business partners. The more perspectives, the better.
Choose your design style
Now that you have a clear idea of your brand and you feel inspired, it’s time to start translating it into design. There are many different elements, from colors, shapes and graphics to typography. Insulating each component and what it can do for your logo will help you to act step by step, rather than overloading yourself with the entire design at the same time.
When you think about your logo, the first thing you want to do is choose the right design that is aesthetically pleasing for your brand. There is no single style suitable for everyone, only one that works best for your brand.
Pay attention to color
Colors can have a ton of different meanings. The psychology of color is complex, but in short, colors have certain emotions and ideas about them. To learn more about color theory, be sure to check out this detailed guide on logo colors and their meaning.
- Red: red means emotion, passion and anger. This is a great choice if your brand is strong, young and wants to stand out.
- Orange: Orange is used much less frequently than red, but it is just as energetic. It is a bright, invigorating and playful color.
- Yellow: if you want to look accessible and friendly, yellow is the right choice. It exudes cheerful, accessible and youthful energy.
- Green: Green is extremely versatile and can truly work for any brand. This is especially ideal for those who want to establish a connection with nature.
- Blue: Blue is a very classic and common choice. It is calming and cold and symbolizes confidence and maturity.
- Violet: Violet can be your ticket in a luxurious look. Depending on the shade, purple can be mysterious, eclectic, or feminine.
- Pink: if you go girly, nothing works better than pink. But that’s not all! With shades such as pastel rose, millennial pink or neon purple, pink can give your logo a high and cool look, but still young and feminine.
- Brown: At first, brown may seem like a strange selection of colors, but it is ideal for durable, masculine vintage logos. This can give your brand a handmade, unique and seasoned look.
- Black: If you are looking for a stylish, modern and luxurious look, black is a great choice. A minimalist black and white logo is what you need if you want to make it simple.
- White: Do you want your logo to look clean, modern and minimalist? Use a lot of white in your logo. Like neutral color, it works in conjunction with all other colors, but adds a clean, youthful and economical note.
- Gray: Gray is the last color if you want a mature, classic and serious look.
What makes a good logo?
You can recognize a good logo right away; it reflects the idea of your brand and sets you apart. The spectacular logo looks professional and perfectly matches the corporate identity. A great logo should also work in any size and wherever you want to use your
- Unique and distinctive
Works in any size and any where
- reflects your brand
But how to make a good logo? Here are some general questions to ask when evaluating your logo:
- Can you say that in 2 seconds? Will people immediately know what your business is doing?
- Is it easy to remember? Can your customers remember this?
- Is it universal? Can this be applied to all the needs of your brand?
- Is it timeless or will you have to change it in a few years?
- Is it unique? Are you different from your competitors?
- Attract your target audience?
Obviously, the needs of your brand and expectations regarding they will be very different if you sell children’s clothes and you need a simple logo that can be embroidered on fabric than if you create an exquisite high-class wine with a complex label or application. high technology that live on people’s phones. Therefore, do not forget to take a step back and consider the enlarged image when creating a logo. It’s not about personal taste, but about what works best for your brand.
How is a logo different from branding?
We see a common confusion in understanding the differences between logos and branding. It sounds complicated, but the difference is quite simple: your brand is a set of ideas about your company. In other words, this can be presented as an overall impression that your company leaves on the customer. Many things can leave this impression, such as advertising, advertisement, customer service.
That’s right; your logo is part of your brand (and not the other way around). For example, despite the fact that the Apple logo is symbolic and immediately recognizable, this is not the only thing that creates an elegant, easy-to-use and customer-friendly brand identity. These qualities are expressed in the choice of design in billboards, advertisements, web design and in-store design. The logo simply keeps a visual connection to these things. In addition, let’s face it, Apple just wouldn’t be the same without this pretty partially eaten Apple.