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Conversation with the Founder of DigitalRadioTracker.com Inc. – Michael Matthews

Mr. Michael Matthews tell us about your company?

DigitalRadioTracker.com Inc. also known as DRT is a leading global internet radio monitoring company that tracks radio airplay of songs played on over 5000+ radio stations around the globe.

How did you create the DRT platform and what were the challenges?

Coming from a radio promotion background, creating the vision for DRT was simple. I thought about the voids in broadcast monitoring and the information that artists and record labels wanted to see on reports. The real challenge was the technology aspect of DRT. I had the overall concept for DRT but needed the right development team to create the software for tracking and database management. This was our biggest hurdle to cross and it took several years for us to perfect the technology and get everything running smoothly. 

How does DRT work?

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DigitalRadioTracker.com Inc. has customized a technology that monitors radio airplay detections of songs 24 hours a day, 7 days a week, and 365 days a year. The system’s unique database logs every song that is played on all radio stations that DRT monitors. A timestamp of the date, time, and which version of the song is being played is recorded by DRT’s system. This data is compiled in our database and DRT Reports and Charts are generated.

Who uses the DRT platform?

DigitalRadioTracker use by artists, managers, record labels, radio marketing companies, publishing companies, radio station programmers, DJs, and other music-related companies! It has also been used by college students doing research on songs trending. We have built a music database for everyone to use! DRT is the only music monitoring company in the world that offers a FREE searchable artist/song database. Registered users can log in and search our database of over 45 million song titles without any obligation to purchase. 

Why should the music industry choose you instead of others?

We like to say, “DRT is a competition to no one, but value for everyone!” We are in a space of our own. Other monitoring sources predominately monitor the top 200 metro market Terrestrial FM stations in the U.S. DRT’s focus is monitoring global digital streaming radio stations. We all monitor some of the same radio stations in the U.S., but DRT also monitors radio stations worldwide. We produce global airplay charts whereas others produce charts based on U.S. data only. DRT prides itself on being added value to the music industry. If an artist/record label really wants to understand what their song is doing on the radio and have a complete picture of the airplay story, they will want to look at airplay reports from everyone.

How can it help the artist, bands, and independent labels working in this modern era?

The global airplay data that DRT collects is extremely useful to artists, bands, and record labels because they can use the information to book shows and tours, set-up interviews, sell merchandise or promote their songs to other radio stations to secure more airplay. Artists, bands, and record labels can also use the airplay information to assist in collecting royalties on their music and increase their fan base. Or they can use the data to develop promotional strategies and learn which markets to further promote and market their music. Before now, there was no other monitoring source providing this level of analytics for new independent artists and record labels to be able to monetize their brand.

What is the cost of monitoring services and DRT Reports?

It is FREE to sign up for a DRT Account and use our platform. DRT offers monitoring services to radio stations at an affordable rate starting at just $129 annually. As for DRT Reports, the current cost ranges from $9.99 to $99.99 each.

What are your plans for the future?

As technology continues to expand with devices such as Amazon Echo and Google Home. So; DRT plans on monitoring more digital streaming stations on these devices. We plan on increasing stations that are streaming in millions of cars that now have Internet Radio. DRT’s goal is to be the first broadcast monitoring company in the world to track specialty shows such as DJ mix-shows, ministries, talk shows, and more!

Tell us about the DRT plaque program.

Our DRT Certified Plaques are some of the highest quality in the music industry. DRT is the only company in the music industry to use Augmented Reality technology in our plaques. This feature allows you to scan your plaque with your phone or tablet. It will play the artist’s music video! To qualify, an artist must have a single chart on any of the official DRT Charts for a minimum of one week. This can be at any chart position from 2014 to the present. 

How can someone contact you?

Our website is www.DigitalRadioTracker.com The best point of contact is by email at digitalradiotracker@comcast.net or via social media on Instagram/Facebook @DigitalRadioTracker and Twitter @DRTRadioTracker.

Michael Matthews

abubakarbilal

Abubakar is a writer and digital marketing expert. Who has founded multiple blogs and successful businesses in the fields of digital marketing, software development. A full-service digital media agency that partners with clients to boost their business outcomes.

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