BYD has picked up a five-star rating in the Euro NCAP crash test for its SHARK DMO pickup, a day after confirming the model’s launch in the UK at £47,295 including VAT. The safety body said its assessment drew on results from partner organisation ANCAP alongside supplementary European testing.
The pickup lands as part of a broader push into Europe’s commercial and lifestyle segments. Earlier in the week BYD unveiled the seven-seat ATTO 8 flagship SUV at the Paris motor show, and the company now intends to roll out its in-house FLASH Charging network across the continent. Media reports put the plan at roughly 100 FLASH stations in Europe by the end of 2026, expanding to 3,000 by the end of 2027.
The ATTO 8 carries a second-generation Blade battery with 115 kilowatt-hours of capacity and a WLTP range of up to 653 kilometres. It is scheduled to reach the European market in the first quarter of 2027.
A 1,008-km Sedan for China
At home, BYD is refreshing its line-up with the Great Han sedan, priced from 235,900 Yuan in China. The car is rated at up to 1,008 kilometres of range on the CLTC Chinese test cycle, and its fast-charging system is designed to take the battery from 10 to 97 percent in nine minutes. No overseas distribution plans have been announced for the sedan. The same charging technology was shown to European audiences in the ATTO 8 in Paris at the start of the week.
September deliveries came to 463,561 vehicles, a 17 percent increase on the same month a year earlier. Passenger car and pickup shipments outside China grew far faster, climbing 153.9 percent to 179,877 units. BYD reported exports of 180,700 for the month.
The Q4 Arithmetic Gets Harder
Hitting the company’s full-year target of 5 million units will require average monthly deliveries of 622,800 vehicles in the final quarter, UOB Kay Hian noted on 9 October. Through the first nine months, sales totalled 3,131,576 vehicles — a decline of 3.94 percent year on year. The brokerage kept its buy rating on the stock despite the demanding hurdle and softer domestic sales.
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BYD retained the top spot in China’s alternative-drive vehicle market in September, according to China Passenger Car Association data cited in the media, though its market share slipped year on year. Investor caution was further stoked about a week ago by an understanding between the European Union and China to limit Chinese hybrid exports.
Targets Cut, Rating Downgraded
J.P. Morgan lowered its rating on the shares to Neutral from Overweight on 29 September, cutting its price target to HK$88 from HK$124. The analysts pointed to muted domestic demand, rising input costs and trade-policy barriers.
CGS International trimmed its target for the US-listed shares to $13.20 from $14.53 on 7 October while reaffirming its buy recommendation. Discussions over possible EU import limits on hybrids and cuts to Chinese tax incentives for vehicle exports have also weighed on sentiment.
The stock closed at EUR 8.34 in German trading on Friday. It is down 22 percent since the start of the year and trades just 3.9 percent above its 52-week low.
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