BMW’s stock scraped a fresh 52-week low of €65.52 during Thursday’s trading session before paring losses to close at €68.16. That leaves the shares down nearly 29% since the start of the year and more than 30% below the December 2025 peak of €97.90. The session low came as a broad sell-off in European auto stocks deepened, with Volkswagen’s announcement of roughly 50,000 job cuts by 2030 serving as a stark reminder of the industry-wide pressure.
The technical picture looks equally bleak. BMW now trades around 12% below its 50-day moving average and almost 20% beneath its 200-day average of €84.45. The relative strength index has fallen to 26.5, deep in oversold territory — a zone that often triggers a short-term bounce, though analysts caution that no automatic recovery is guaranteed given the prevailing downtrend.
Macroeconomic headwinds continue to pile up. Germany’s DIW institute has slashed its 2026 growth forecast to just 0.5%, while the European Central Bank raised its benchmark rate to 2.25% on Thursday, adding further drag on consumer demand and corporate borrowing. These factors weigh heavily on premium carmakers whose margins are already squeezed by high domestic production costs and weakening demand in China, where local rivals are flooding the market with cheaper electric models.
Should investors sell immediately? Or is it worth buying BMW?
Amid the gloom, a few bright spots emerged. BMW secured pole position for the 24 Hours of Le Mans after Dries Vanthoor clocked a 3:22.564-minute lap in the #15 M Hybrid V8, a feat that burnishes the brand’s motorsport credentials but does little to shift quarterly earnings. More tangible were two moves by corporate insiders and clients: board member Dr. Milan Nedeljkovic purchased over 5,200 shares at €76.16 apiece in late May, and logistics group Katoen Natie ordered more than 1,000 BMW electric vehicles, with delivery scheduled by the end of 2027.
The company’s long-term strategic bet rests on the “Neue Klasse” platform — a new generation of EVs incorporating artificial intelligence and next-generation battery technology. That program, however, will take years to feed through to the bottom line. For now, investors are looking for clearer signals on Chinese sales figures, margin improvement in the second half, and any relief from the ECB’s tightening cycle. Le Mans may provide a weekend of glory, but the real race for BMW’s stock resumes when markets open on Monday.
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