Digital asset firm Diginex has appointed two key executives to its leadership team, a strategic move directly tied to its recently announced integration strategy. The appointments of Jacob Friedman as Chief Operating Officer and Sandra Kovacheva as Chief Administrative Officer, effective April 2, follow closely on the heels of a strategic update issued on March 31.
Strategic Appointments Target Operational Unification
Jacob Friedman assumes the role of COO with a primary mandate: to oversee the operational merger of the company’s four distinct units into a single, cohesive entity. These units—Plan A.Earth GmbH, Matter DK ApS, and The Remedy Project Limited—are slated to be consolidated onto a unified technology platform. To ensure strong local leadership and adherence to regulatory standards throughout this complex process, Friedman will also serve as the Managing Director of Plan A.
Sandra Kovacheva steps into the CAO position with substantial relevant experience. Having been part of Plan A since 2022, she has been instrumental in developing compliance frameworks for major institutional clients, including Visa, Deutsche Bank, and BNP Paribas. Her background also includes playing a key role in Diginex’s acquisition of Plan A and navigating several corporate restructurings.
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Nasdaq Listing Requirements Add Urgency
Concurrent with its internal integration, Diginex faces external pressure to meet Nasdaq’s continued listing standards. The company has scheduled an Extraordinary General Meeting where shareholders will be asked to approve an 8-for-1 reverse stock split. This corporate action is specifically designed to bring the company’s share price into compliance with the exchange’s requirements.
Looking ahead, Diginex has promised further updates on its platform strategy implementation for the second quarter of 2026. These updates are expected to include details on a rebranding initiative and a harmonized product and technology roadmap. The progress made on the operational integration by that time will be a critical test of whether the company’s ambitious timeline can be met.
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