Analysts at Jefferies believe Sixt’s preferred stock may be at an inflection point. Recent market skepticism is being challenged by a substantial insider purchase from the founding family and a significantly raised price target, suggesting the sentiment trough may finally be behind the mobility company.
Strong Fundamentals and a Revised Target
The investment firm’s confidence is rooted in a robust 2025 performance. The group achieved record revenue of €4.28 billion last year. Profitability was particularly compelling, with the pre-tax result climbing nearly 20 percent to approximately €400 million. Shareholders are set to benefit through a proposed increased dividend of €3.22 per preferred share, pending approval at the Annual General Meeting in June.
Against this backdrop, Jefferies strategist Constantin Hesse has sharply increased his price target for the shares from €95 to €110. He argues that market pessimism has reached a level that now forms a realistic foundation for future price gains. Furthermore, competitive dynamics within the mobility sector have noticeably rationalized, granting Sixt room for a higher valuation.
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A Vote of Confidence from Within
A clear signal of internal conviction came in March from the Sixt family itself. Through its asset management vehicle, the family acquired shares worth around €50 million—a classic indicator of a perceived undervaluation. The stock closed yesterday at €56.20. While this places the share price about 15 percent below its 52-week high of €66.20, a Relative Strength Index (RSI) reading of 56.2 indicates stable condition without signs of overheating.
Focus on Premium and Recurring Revenue
For the current fiscal year, management is targeting an EBT margin of roughly 10 percent. A key driver for this goal is the new “Sixt One” membership program, designed to generate more stable, recurring income. The company’s consistent focus on the premium segment aims to reduce reliance on pure volume and increase earnings per vehicle.
The upcoming quarterly statement for the first three months of the year, due on May 13, will serve as an initial benchmark. Investors will scrutinize whether the conservative annual targets indeed leave room for positive surprises and if the effects of the new loyalty program are already taking hold.
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