Investors seeking to qualify for Starbucks Corporation’s upcoming quarterly cash distribution must ensure they hold the stock by the close of trading today. The shares are scheduled to trade ex-dividend starting tomorrow, Friday, February 13, 2026. This cutoff means only shareholders of record at the end of today’s session will be eligible to receive the pending payment. As the company provides this near-term income stability, Chief Executive Officer Brian Niccol is simultaneously advancing a broader strategic overhaul of the global coffee chain.
Strategic Pivot Underway
Operationally, management is executing a “Back to Starbucks” plan. This initiative, led by CEO Brian Niccol, emphasizes a return to the brand’s core values. It is being supported by targeted marketing efforts, including a recent collaboration with the fashion industry during New York Fashion Week, designed to bolster cultural relevance with younger demographics.
This strategic push is accompanied by operational refinements in the U.S. market, where a comprehensive menu revamp commenced earlier this week. Financially, the first fiscal quarter provided a solid foundation, with revenue climbing 6% to $9.9 billion. The Chinese market demonstrated particular strength, posting a 7% gain in comparable store sales. To address margin pressures, the leadership team has outlined plans to modernize over 1,000 stores and enhance service efficiency by the fall of 2026.
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Dividend Details and Financial Context
The declared cash dividend of $0.62 per share is scheduled for payment on February 27, 2026. While this reliable quarterly distribution is a key attraction for income-focused investors, market observers are debating the long-term trajectory of dividend growth. Some analysts point to the current payout ratio, suggesting it may constrain future increases if profitability fails to keep pace with revenue expansion.
Analysts Express Growing Confidence
The progress in the company’s transformation is drawing positive reactions from Wall Street. Wolfe Research recently raised its price target on Starbucks shares to $112 and assigned an “Outperform” rating. This assessment places the firm above the current average market target, which generally ranges between $101 and $104. The critical question, according to experts, is whether the new strategic direction and promised efficiency gains can sustainably win back skeptical investors. Analysts will be closely monitoring whether the store upgrade program delivers the intended positive impact on operating margins.
In the coming months, investor attention will be fixed on the execution of the store modernization initiative. Key factors will include the sustainability of growth in the Chinese market and ensuring that restructuring costs do not excessively weigh on net earnings. Eligible shareholders will receive the current dividend payout at the end of this month.
- Dividend Per Share: $0.62
- Ex-Dividend Date: February 13, 2026
- Payment Date: February 27, 2026
- Q1 Revenue: $9.9 billion (+6%)
- Price Target: Wolfe Research raises to $112 (Outperform)
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