Advanced Micro Devices (AMD) is employing a classic sales strategy to boost its standing in the competitive gaming hardware sector. The chipmaker has partnered with hardware manufacturer GIGABYTE to bundle the upcoming game “Crimson Desert” with select gaming components. This promotional campaign is a well-established method to stimulate sales of physical products through added software value.
Strategic Moves Beyond the Bundle
This product bundle initiative coincides with a significant personnel change at AMD, highlighting a dual-pronged strategic push. Just one day prior to the GIGABYTE announcement, AMD revealed the appointment of Ariel Kelman as its new Chief Marketing Officer. Kelman, formerly a manager at Salesforce, is tasked with leading the global marketing organization. A key focus of his role will be to deepen relationships with partners and developers across the industry.
Together, these actions signal AMD’s concerted effort to advance its positioning within the gaming segment while simultaneously reinforcing its overall brand presence. In a market characterized by fierce competition, the company is combining proven sales promotion tactics with a reinforcement of its marketing leadership.
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Promotion Details and Eligible Products
Announced on Monday, the cooperative promotion spans multiple product categories. The centerpiece includes GIGABYTE’s Radeon RX 9070 Series graphics cards, which are built on AMD’s RDNA 4 architecture. The offer also extends to specific AMD Ryzen 9000X3D processors when purchased alongside compatible GIGABYTE motherboards.
Furthermore, the bundle applies to complete system purchases. Customers buying the AERO X16 AI gaming laptop, equipped with an AMD Ryzen AI 9 HX370 processor, or the AORUS PRIME 5 gaming desktop, which features a Ryzen 7 9700X chip, will also receive the game. This wide-ranging approach ensures the promotion reaches buyers of both individual components and pre-built systems.
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