While Ripple advances the adoption of its enterprise technology, its native token XRP is experiencing significant selling pressure. This creates a stark contrast between operational progress and negative market sentiment, as the launch of a new treasury platform coincides with a breakdown in key technical support levels.
Enterprise Push with Ripple Treasury
Despite short-term price volatility, Ripple has officially launched its “Ripple Treasury” platform. This initiative is the direct result of its multi-billion dollar acquisition of GTreasury in October 2025 and aims to modernize financial management for large corporations.
The solution merges traditional cash management with digital asset capabilities. Its core feature is the integration of the RLUSD stablecoin, which facilitates cross-border payments within seconds—a substantial efficiency gain compared to standard banking timelines of several days. Furthermore, the platform provides corporate clients with direct access to tokenized money market funds, including offerings from asset manager BlackRock.
Technical Breakdown and Market Liquidation
The XRP price came under heavy pressure on Friday, breaking below the crucial support level of $1.80. The token is currently trading around $1.77. This decline signals a technical deterioration and aligns with a broader cryptocurrency market correction that has also impacted Bitcoin.
Should investors sell immediately? Or is it worth buying XRP?
This downward movement was triggered by a cascade on the derivatives market. Market data indicates that long positions worth over $70 million were forcibly liquidated, accelerating the sell-off. Adding to the pressure is noticeable hesitation from institutional investors: XRP-linked ETFs recorded record outflows of nearly $93 million on January 29.
Management Advocates for Realistic Expectations
Amid the market turbulence, Ripple’s Chief Technology Officer David Schwartz offered a tempered perspective. He expressed skepticism toward extreme price targets, such as $100 for mature digital assets, emphasizing that markets tend to move toward rational valuations over the long term. This commentary underscores the company’s strategic focus on tangible utility over pure speculation.
From a chart analysis perspective, attention now turns to potential support zones at $1.74 and $1.65, with the former floor at $1.80 now acting as resistance. The upcoming “XRP Community Day” on February 11-12 may provide new fundamental catalysts, as further details on regulated financial products are expected to be announced.
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