In a strategic move that signals its growth ambitions, Redcare Pharmacy has appointed a seasoned Amazon veteran to lead its financial operations. Hendrik Krampe, who spent eight years as CFO of Amazon’s European marketplace business, will assume the chief financial officer role at the online pharmacy this December. This executive appointment comes at a pivotal moment for the company as it navigates an intense expansion phase.
Strategic Hiring Amid Rapid Expansion
The recruitment of Krampe represents a significant coup for Redcare Pharmacy, bringing aboard two decades of e-commerce expertise from both Amazon and eBay. His specialized knowledge in platform scaling, operational efficiency, and retail media aligns precisely with the company’s current requirements.
Bjorn Soder, Chairman of the Supervisory Board at Redcare Pharmacy, emphasized the value of this acquisition: “Hendrik brings us an internationally experienced finance chief with profound understanding of digital business models.”
Recent financial performance underscores the timing of this appointment. The company reported third-quarter 2024 revenue growth of 34 percent, reaching €1.7 billion. Particularly impressive was the German prescription business, which surged by over 130 percent in October alone. Redcare Pharmacy maintains full-year revenue targets between €2.35 and €2.5 billion.
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Scaling for Sustainable Profitability
Krampe succeeds Jasper Eenhorst, who is departing at his own request. The incoming CFO’s primary mandate will be driving profitable expansion as the organization reaches a critical juncture. With more than 13.5 million active customers across seven European markets—including Germany, France, and Italy—the challenge now lies in converting this scale into meaningful operational efficiencies.
Krampe’s background in marketplace dynamics and retail media advertising positions him to leverage these growth opportunities effectively. “I’m excited to join Redcare Pharmacy during this compelling stage of its development,” Krampe commented. “The company has established an exceptional foundation for continued expansion.”
Since its MDAX listing in June 2023, Redcare Pharmacy’s shares have experienced considerable volatility. However, with a financial strategist steeped in Amazon’s growth philosophy now at the helm, the company appears well-equipped to transition from rapid market penetration to sustainable profitability within Europe’s fiercely competitive online pharmacy sector.
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