Dunkin’, a global leader in coffee and baked goods, today announced a highly anticipated promotional event in collaboration with pop superstar and brand ambassador Sabrina Carpenter. For one day only, Friday, September 12, 2025, at participating U.S. locations, Dunkin’ is giving away a free, limited-edition reusable cup featuring the artist with the purchase of any large (24 oz.) iced beverage.
This exclusive offer is a strategic move to capitalize on the success of the ongoing partnership between the two brands. It is designed to reward dedicated fans and drive significant organic traffic to stores. This collectible item is not available for separate purchase, making it a unique gift-with-purchase and a powerful incentive for fans to visit Dunkin’ today.
This is the latest chapter in a series of highly successful collaborations that have deeply engaged consumers. The partnership first captured national attention in December 2024, with the debut of Sabrina’s Brown Sugar Shakin’ Espresso, a beverage that quickly became a fan favorite. Building on that momentum, the two teamed up again in June to launch Sabrina’s Strawberry Daydream Refresher. The Daydream Refresher lineup has since expanded, with the addition of new flavors in August. The full collection now includes:
- Mixed Berry Daydream Refresher
- Mango Daydream Refresher
- Strawberry Daydream Refresher
Each of these beverages is meticulously crafted with oat milk and topped with a velvety cold foam, allowing customers to customize their base and sweetness levels. The expansion of the product line demonstrates the strong consumer demand generated by the Dunkin’ and Sabrina Carpenter brand partnership, which has proven to be a masterclass in modern celebrity endorsements.
The free, limited-edition cup is a 24-ounce reusable plastic tumbler with a vibrant, multi-colored design featuring Carpenter’s name and imagery. Supplies are extremely limited and will be available on a first-come, first-served basis. Dunkin’ advises fans to arrive early to ensure they don’t miss out on this exclusive item, reinforcing the urgency of this limited-time offer.
The synergy between Dunkin’ and Sabrina Carpenter goes far beyond a simple product collaboration. The brand has effectively leveraged Carpenter’s cultural influence, particularly with her hit song “Espresso” and her highly anticipated “Short n’ Sweet” tour. By tying their campaigns to these significant cultural moments, Dunkin’ creates a narrative that feels authentic to her audience.
This approach has generated viral buzz, not just through traditional advertising but through a genuine connection with fans, as seen with their initial “Shake That Ess'” campaign that playfully leaned into pop culture humor. This strategy has proven more effective than relying on expensive ad buys, leading to massive earned media impressions and sold-out merchandise.
This promotion is more than a simple product giveaway; it’s a celebration of a successful collaboration that has continually engaged a young, pop-culture-savvy audience. By offering a highly sought-after collectible, Dunkin’ is not only driving sales but also strengthening its connection with a key demographic, solidifying its position as a brand that understands and celebrates the latest cultural trends. If you want to be part of this exclusive event, remember to join the Dunkin’ and Sabrina Carpenter cup giveaway today! This limited-time promotion is the perfect opportunity to get your hands on a piece of this iconic partnership.
