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7 reasons why do you need to use video content for marketing

You know the toughest part of your business after you have completed all the essentials is marketing. If a product or service for your business is getting marketed the right way, then it can make you a real star. However, if you do not sell it in the best operational way, then sadly, you can crash down faster than a bird that has lost its wings. While scrolling through social media, you must have realized how most of the content is always in the form of some video. The reason for that is the video content is the perfect way tool of marketing for many businesses. It captures the attention of buyers in the most effective way and is very likely to lead them towards a big buy. Here are seven reasons why you need to use video content for all your marketing hacks.

1).  Increased Engagement

Videos are a great tool to learn about something most quickly and appropriately. It is super easy to consume because of the fast-paced life that everyone lives in today, does not allow us to put too much time into smaller things. No one can read long product descriptions nor dig deep into the services offered. That is where video content comes in very handy for your marketing tactics. Through the video, you can explain to buyers the crux of the matter in a simple way that can lead to a high level of increased engagement on the product the business is offering. A consumer is much more inclined towards a product that can show them what it can do through the basis of an engaging video.

2).  Can Be Self-Explanatory

The smartest thing that you can do for both your business and consumers is saving as much time as possible. Marketing is a very delicate matter, and doing it right is the only way you can hope for growth. Using video content like youtube can take care of most of your marketing woes in the best way. Videos are very much self-explanatory, and with options like the YouTube transcription tool, you can reach out to a much higher marketing audience. Whether it is a new product or you might be introducing a new feature for your existing buyers. Through video clients, you can make sure that you are fully answering the common queries of your customers without them having to email or write to customer care. That can make your business seem much more apt and willing to care for your customers, which is a big bonus.

3).  Builds Trust

One thing that is going to lead marketing further is the increased level of trust between a business and its consumers. The more confidence you have, the more effective your marketing will be. How can you increase trust, though? The answer is simple; through video content, you can work on building trust.  It creates a long-term connection between the people and your product. It makes them sense that your business is trustworthy. Video content can ignite emotions like nothing else, and this can work in favor of your marketing strategy. It can turn over any doubts that customers have about specific products. Through a video, you can present your products in a standard form, which makes the consumers trust them to a very high level. Video content gives them more confidence in their purchases as well.

4).  Makes You Different

To make your marketing strategy a hit, you need to do things differently. Try to do something that no one else is doing, which can show your customers the level of your skills as well. It can help in building a passionate association. Through video content, you seize the essence that makes you distinct from others. Tell your journey, your hardships, and your processes to make sure that you are getting into the customers’ minds. You can create fun content, which helps people associate this quality of being free-spirited with your product. That is the best tactic for marketing any day. From snippets to teasers, creating videos can make you stand out from the rest of your competitors.

5).  Intensification Of Video Traffic

Did you know that according to a recent study, it’s possible that by 2021, eighty-two percent of all consumer Internet traffic will be from video content? It shows how compelling video content has become in marketing today. The high intensity of traffic that video content can bring to you cannot be compared to any other traditional tactics. Google even favors those websites that have video content and not those that do not have it. That makes it pretty clear how relevant video content is for your marketing. If you want to have higher ratings on Google so that consumers can find you on the top, then the best way for that is to create video content. The more video content, you have an increased amount of traffic to your official website as well.

6).  Boosted Sales through Videos content marketing

Videos can make you money! When you add video content to your website or social media, then it is said to increase the conversion to almost 80%.  People who watch a product video are very likely to buy it. For instance, if you post a tutorial video on styling a top in five different ways, then this is going to increase the chances of sale of that particular product up to about seventy percent. That is cool. With just small video content, you can boost your purchases in a significant way. The effectiveness of video content is seen through many platforms like Facebook and Instagram, and you can check the amount of boosted sales it has garnered.

7).  Appeals to Mobile Users

The consumption of media through your mobile device has increased significantly. People prefer to increase their knowledge through their smartphones instead of TV or other methods. That makes video content the best thing for marketing through mobile phones. It appeals to mobile phone users who usually are your general target. Even while watching TV, many people keep the phone in hand and surf through it. The chances are that if an engaging video content product placement crosses them, then they will be more inclined towards it. Almost 90% of consumers prefer to watch videos on phones, so this is the best way to use video content for marketing purposes.


There is no better way than using video for marketing. Within a short time space, the reach for videos things is much more significant. And higher as compared to any other marketing strategy. Make sure that your business is fully incorporating the video content tool to market the products. And services in the top way possible.

Abubakar is a writer and digital marketing expert. Who has founded multiple blogs and successful businesses in the fields of digital marketing, software development. A full-service digital media agency that partners with clients to boost their business outcomes.