Starting a business is not an easy task. It takes time, effort, market research, product development, and many more.
No doubt your product is the most important thing in the business, but if nobody knows your existence, nothing else matters.
Therefore, as a small business, you must constantly use effective marketing techniques to promote your product to the target customers.
1. Build SEO friendly website
The very first thing any small business should do during its business launch is to create a website. This will be the place to introduce new products and services to the market.
The crucial part of building a website is that — it should be search engine optimized. If your website doesn’t rank in search engine result pages (SERP), it is the same as any old book sitting in some corner of a huge library.
2. Leverage the power of social media
Creating a business page and posting regularly will help you create a community of people who could be your potential customers.
Things you should know while using social media:
- Before investing your precious time in creating content, you should find the right social media platform where your potential customers are present.
- If you want to use the full potential of social media, you need to be consistent with your posts.
- Use colorful infographics and videos in your posts. Visual content has a better engagement rate rather than written text.
- Always include your website link in the social media bio. Ultimately, your goal is to send the visitor to your website.
3. Do not forget email marketing.
When you provide value upfront on your website through articles, free ebooks, and how-to guides, there’s no harm in asking for a visitor’s name and email address.
Offer your visitor a freebie and ask for their email with permission to send them promotional email campaigns. When people find your website useful, they revisit and are more likely to subscribe to your email newsletter.
Emails have some of the highest conversion rates in digital marketing. If you master email marketing, it is guaranteed that you will not struggle in your business.
4. Use an online business card.
Online business card has become a significant part of digital marketing, especially for small businesses.
They are cost-efficient and easy to share, not only in marketing, but they also help your business grow as a brand.
Customers who want to contact you don’t need to visit your website to look for your email address. An online business card has all the necessary information a person looks for to contact you. It also shows by which method you prefer to be contacted.
Apart from that, an online business card offers you to include your brand name, logo, location, social media channels, and much more, which shows your professionalism and commitment to your business.
5. Micro-Influencer marketing
People think influencer marketing is expensive because famous influencers charge a lot of money. That’s true, but as a small business owner, you can take the help of a micro-influencer to promote your product or services.
Micro-influencers are influencers with a small but targeted subscriber base, ranging from 1,000 to 10,000. These micro-influencers actively look for opportunities to promote brands to make some money and sustain themselves in the industry.
6. Do not underestimate Local SEO.
A study by seotribunal.com tells that 97% of people today search for local businesses online. So if yours is a business where people can come and deal offline, you should definitely implement local SEO in your business.
Even if your business doesn’t deal offline, it is good to have a Google My Business registration. It builds credibility and shows your website, office location, and phone number on the first page.
To generate leads, local SEO is great for small businesses, such as plumbing, roofing, real estate, lawn mowing, etc.
7. Search engine marketing
Search engine marketing (SEM) requires you to have a marketing budget as it is a paid marketing technique. But it is a shortcut to making your business visible in front of your target customers without investing much time in content creation.
Search engine marketing works on the pay-per-click (PPC) model. This means you pay search engines only when someone clicks on your ads. This model is highly effective for small businesses and better than banner ads, where you pay a fixed amount to show your ad for a fixed duration.
Marketing is the only way to get in front of your customers and make a relationship with them. Knowing the right marketing techniques help your business grow, but the wrong business marketing techniques produce poor results while costing your time and money.